Businesses and individuals worldwide turn lights off as part of Earth Hour 2008Įarth Hour 2008 was held internationally on Mafrom 8 p.m.2008 Overview of Sydney during Earth Hour 2008 After their successful event in October, the organizers decided to rally behind the Earth Hour being planned for March 2008. In October 2007, San Francisco ran its own "Lights Out" program inspired by the Sydney Earth Hour.
The 2007 Earth Hour was held on March 31 in Sydney, Australia at 7:30 pm, local time. WWF Australia presented their concept to Fairfax Media who, along with Sydney Lord Mayor Clover Moore, agreed to back the event. The idea of a large scale switch off was coined and developed in 2006, originally under the working title "The Big Flick".
In 2004, confronted with scientific findings, WWF Australia met with advertising agency Leo Burnett Sydney to "discuss ideas for engaging Australians on the issue of climate change". History of Earth Hour Conception and start: 2004–2007 Occasionally, in years when Holy Saturday falls on the last Saturday of March (as in 2024), Earth Hour is held a week earlier. It was started as a lights-off event in Sydney, Australia, in 2007. The event is held annually, encouraging individuals, communities, and businesses to turn off non-essential electric lights, for one hour from 8:30 to 9:30 p.m., usually on the last Saturday of March, as a symbol of commitment to the planet. Last Saturday of March (or the penultimate Saturday of March if the last Saturday coincides with Holy Saturday)Įarth Hour is a worldwide movement organized by the World Wildlife Fund (WWF). International, Movement, World Wildlife Fund (WWF)
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